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Recent News

New Medicare Advantage Telehealth Policies a ‘Big Win’ for Senior Living

Recently finalized Medicare Advantage (MA) policy changes will likely bring more telehealth services to senior living communities. Under the new policies, finalized on April 5 by the Centers for Medicare & Medicaid Services (CMS), Medicare Advantage plans will be allowed to cover telehealth services that originate from beneficiaries’ homes — such as an independent living […]

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Why Senior Living Providers Start Medicare Advantage Plans Despite Low Margins

Some senior living providers that have succeeded on a private-pay model with robust margins are now starting their own Medicare Advantage insurance plans — diversifying into a complicated business with much thinner profits. There is no simple explanation for why organizations such as McLean, Virginia-based Sunrise Senior Living and Bloomfield, New Jersey-based Juniper Communities are […]

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AllyAlign CEO: I-SNPs Will Form ‘Permanent Pillar’ in Changing Skilled Nursing World

The exponential growth of Medicare Advantage (MA), with its lower reimbursements and greater length-of-stay pressure, has been a thorn in the side of many skilled nursing providers. As part of a bid to wrest back control, SNFs are increasingly looking to become insurance providers, driving the growth of individualized Medicare Advantage options as they move […]

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Juniper, Marquis Execs: Launching a Medicare Advantage Plan is Daunting, Rewarding

Launching a Medicare Advantage (MA) insurance plan is a huge undertaking for a senior living provider. However, the work and risks involved could be worthwhile, considering recent changes to the MA program and trends shaping the senior living industry — and some organizations are taking the leap, starting their own plans and creating a template […]

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How Senior Living Providers Can Profit as Medicare Advantage Gains Momentum

There is likely significant financial upside for senior living providers who embrace care coordination and Medicare Advantage (MA) — and a potential big risk for those that don’t. That was the central argument posed in a panel discussion at the National Investment Center for Seniors Housing & Care (NIC) spring conference in San Diego.

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